Zomato Branding & Marketing Strategy Is An Exceptional Guide For Startups

2 0
Read Time:2 Minute, 8 Second

Every brand does the best when it comes to marketing or branding. But what are the strategies that a startup should follow to become a brand? Zomato was founded in 2008 by Deepinder Goyal & since then the startup has achieved every milestone to turn into a great food delivery brand. According to reports, Zomato also plans to launch its IPO in 2021.

Zomato Marketing Strategy: It is a perfect mixture of copywriting, exceptional content & graphics. Zomato Art Directors like Akshar Pathak & Pranav Sapra do a great job in developing exceptional Ad-copies. Zomato is the only brand that is recognised by many advertising agencies for increasing its digital footfall. There are numerous examples of Zomato Marketing Strategy that can be an exceptional guide for newbies/startups:

When Salman Khan quickly got bailed out for killing a black buck:

Zomato marketing guys are a bit of an opportunist & they really know how to nail perfect ads. It was a normal social media post which captured Gurgaon Billboards. 

‘MC’ ‘BC’ got many eyeballs! Mac’ n Cheese & Butter Chicken got many orders that day

What will be your reaction when you see MC & BC written in an extra large font on the billboard? And that too coming up from your food delivery partner, Zomato? Later this advertisement got many bashes on twitter and Zomato had to take it down.

The famous slang for heartbroken people ‘pyar ek dhokha hai’ got zomanian version

Have you ever said ‘Pyar ek dhokha hai’? Well Zomato turned this slang into its own marketing version with an amazing ad copy ‘Pyar ek Dhokla hai’. After this, zomato branding & marketing strategy made an exceptional example for other startups.

Zomato knows why his consumer will order a particular dish because Pizza has got reasons

A foodie can never hate a pizza and the food psychology was very well understood by Zomato. They launched their one of the best image content marketing strategies, where they represented the pizza as a pie chart denoting the reasons why one would order a pizza.

Zomato knows why his consumer will order a particular dish because Pizza has got reasons

A foodie can never hate a pizza and the food psychology was very well understood by Zomato. They launched their one of the best image content marketing strategies, where they represented the pizza as a pie chart denoting the reasons why one would order a pizza.

What’s your favourite brand that gave you amaze balls with its amazing brand and marketing strategies? 

Happy
Happy
50 %
Sad
Sad
0 %
Excited
Excited
50 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *

0
  • bitcoinBitcoin (BTC) $ 32,108.00
  • ethereumEthereum (ETH) $ 2,022.14
  • tetherTether (USDT) $ 1.00
  • binance-coinBinance Coin (BNB) $ 284.04
  • cardanoCardano (ADA) $ 1.15
  • usd-coinUSD Coin (USDC) $ 0.998841
  • xrpXRP (XRP) $ 0.578467
  • dogecoinDogecoin (DOGE) $ 0.184457
  • polkadotPolkadot (DOT) $ 12.42
  • binance-usdBinance USD (BUSD) $ 0.998025
  • uniswapUniswap (UNI) $ 17.14
  • bitcoin-cashBitcoin Cash (BCH) $ 433.60
  • litecoinLitecoin (LTC) $ 117.83
  • solanaSolana (SOL) $ 26.50
  • chainlinkChainlink (LINK) $ 15.36
  • wrapped-bitcoinWrapped Bitcoin (WBTC) $ 32,127.00
  • stellarStellar (XLM) $ 0.252054
  • ethereum-classicEthereum Classic (ETC) $ 43.49
  • matic-networkPolygon (MATIC) $ 0.873156
  • daiDai (DAI) $ 1.00
  • compound-usd-coincUSDC (CUSDC) $ 0.022014
  • theta-tokenTheta Network (THETA) $ 4.55
  • internet-computerInternet Computer (ICP) $ 31.99
  • vechainVeChain (VET) $ 0.065207
  • filecoinFilecoin (FIL) $ 45.12
  • cdaicDAI (CDAI) $ 0.021480
  • tronTRON (TRX) $ 0.053933
  • moneroMonero (XMR) $ 195.42
  • aaveAave (AAVE) $ 270.27
  • eosEOS (EOS) $ 3.47
  • okbOKB (OKB) $ 12.26
  • shiba-inuShiba Inu (SHIB) $ 0.000006
  • ftx-tokenFTX Token (FTT) $ 28.19
  • cosmosCosmos (ATOM) $ 10.75
  • terra-lunaTerra (LUNA) $ 6.99
  • compound-ethercETH (CETH) $ 40.66
  • crypto-com-chainCrypto.com Coin (CRO) $ 0.109997
  • leo-tokenLEO Token (LEO) $ 2.73
  • pancakeswap-tokenPancakeSwap (CAKE) $ 12.80
  • algorandAlgorand (ALGO) $ 0.779467
  • amp-tokenAmp (AMP) $ 0.050801
  • klay-tokenKlaytn (KLAY) $ 0.945658
  • bitcoin-svBitcoin SV (BSV) $ 122.44
  • makerMaker (MKR) $ 2,434.51
  • tezosTezos (XTZ) $ 2.52
  • compound-governance-tokenCompound (COMP) $ 388.01
  • celsius-degree-tokenCelsius Network (CEL) $ 4.84
  • terrausdTerraUSD (UST) $ 0.999588
  • neoNEO (NEO) $ 28.05
  • avalanche-2Avalanche (AVAX) $ 10.59
  • iotaIOTA (MIOTA) $ 0.640589
  • hedera-hashgraphHedera Hashgraph (HBAR) $ 0.166598
  • safemoonSafeMoon (SAFEMOON) $ 0.000003
  • the-graphThe Graph (GRT) $ 0.519314
  • decredDecred (DCR) $ 113.59
  • sushiSushi (SUSHI) $ 7.72
  • kusamaKusama (KSM) $ 163.98
  • elrond-erd-2Elrond (EGLD) $ 75.97
  • huobi-tokenHuobi Token (HT) $ 8.65
  • theta-fuelTheta Fuel (TFUEL) $ 0.272432
  • dashDash (DASH) $ 137.63
  • wavesWaves (WAVES) $ 14.00
  • bittorrent-2BitTorrent (BTT) $ 0.002102
  • havvenSynthetix Network Token (SNX) $ 8.16
  • staked-etherLido Staked Ether (STETH) $ 2,022.49
  • huobi-btcHuobi BTC (HBTC) $ 32,232.00
  • true-usdTrueUSD (TUSD) $ 0.998267
  • nemNEM (XEM) $ 0.138035
  • chilizChiliz (CHZ) $ 0.226342
  • blockstackStacks (STX) $ 1.07
  • zcashZcash (ZEC) $ 92.91
  • enjincoinEnjin Coin (ENJ) $ 1.12
  • heliumHelium (HNT) $ 10.91
  • yearn-financeyearn.finance (YFI) $ 28,199.00
  • thorchainTHORChain (RUNE) $ 3.57
  • flowFlow (FLOW) $ 18.01
  • quant-networkQuant (QNT) $ 72.82
  • paxos-standardPaxos Standard (PAX) $ 0.999487
  • xdce-crowd-saleXDC Network (XDC) $ 0.072900
  • telcoinTelcoin (TEL) $ 0.015130
  • holotokenHolo (HOT) $ 0.004837
  • nexoNEXO (NEXO) $ 1.45
  • decentralandDecentraland (MANA) $ 0.608187
  • basic-attention-tokenBasic Attention Token (BAT) $ 0.508183
  • nearNear (NEAR) $ 1.83
  • zilliqaZilliqa (ZIL) $ 0.059703
  • kucoin-sharesKuCoin Token (KCS) $ 9.39
  • bancorBancor Network Token (BNT) $ 2.85
  • bitcoin-goldBitcoin Gold (BTG) $ 38.29
  • titanswapTitanSwap (TITAN) $ 6.81
  • harmonyHarmony (ONE) $ 0.064172
  • compound-usdtcUSDT (CUSDT) $ 0.021254
  • xsushixSUSHI (XSUSHI) $ 9.13
  • qtumQtum (QTUM) $ 5.49
  • ecomiECOMI (OMI) $ 0.002912
  • zencashHorizen (ZEN) $ 48.07
  • husdHUSD (HUSD) $ 1.00
  • ontologyOntology (ONT) $ 0.616370
  • swissborgSwissBorg (CHSB) $ 0.567566
  • nxmNexus Mutual (NXM) $ 78.20
  • digibyteDigiByte (DGB) $ 0.036172
  • curve-dao-tokenCurve DAO Token (CRV) $ 1.48
  • 0x0x (ZRX) $ 0.611414
  • siacoinSiacoin (SC) $ 0.010435
  • ravencoinRavencoin (RVN) $ 0.054375
  • umaUMA (UMA) $ 8.14
  • omisegoOMG Network (OMG) $ 3.49
  • iconICON (ICX) $ 0.750536
  • nanoNano (NANO) $ 3.51
  • gatechain-tokenGateToken (GT) $ 2.84
  • iostokenIOST (IOST) $ 0.020506
  • bitcoin-cash-abc-2Bitcoin Cash ABC (BCHA) $ 24.73
  • fantomFantom (FTM) $ 0.181238
  • liquity-usdLiquity USD (LUSD) $ 1.00
  • ankrAnkr (ANKR) $ 0.059209
  • wazirxWazirX (WRX) $ 0.908076
  • pirate-chainPirate Chain (ARRR) $ 2.21
  • ethosVoyager Token (VGX) $ 1.80
  • arweaveArweave (AR) $ 8.23
  • 1inch1inch (1INCH) $ 1.97
  • fei-protocolFei Protocol (FEI) $ 1.00
  • liskLisk (LSK) $ 2.28
  • bitcoin-diamondBitcoin Diamond (BCD) $ 1.65
  • bakerytokenBakerySwap (BAKE) $ 1.67
  • vergeVerge (XVG) $ 0.017740
  • celoCelo (CELO) $ 2.31
  • republic-protocolREN (REN) $ 0.329692
  • hbtc-tokenHBTC Captain Token (HBC) $ 14.60
  • reserve-rights-tokenReserve Rights Token (RSR) $ 0.020936
  • livepeerLivepeer (LPT) $ 11.44
  • oxygenOxygen (OXY) $ 1.29
  • loopringLoopring (LRC) $ 0.204539
  • pundi-x-2Pundi X (PUNDIX) $ 0.977904
  • nervos-networkNervos Network (CKB) $ 0.009114
  • statusStatus (SNT) $ 0.064046
  • skaleSKALE (SKL) $ 0.187833
  • winkWINkLink (WIN) $ 0.000298
  • mina-protocolMina Protocol (MINA) $ 1.24
  • wootrade-networkWootrade Network (WOO) $ 0.473661
  • pundi-xPundi X [OLD] (NPXS) $ 0.000941
  • sethsETH (SETH) $ 2,058.50
  • chiaChia (XCH) $ 174.65
  • ergoErgo (ERG) $ 4.91
  • feg-tokenFEG Token (FEG) $ 0.00000000