After a long wait, Investors favourite bid is pre-live to be applied for Zomato. Whereas more valued startups like OYO were struggling with sales in this pandemic, Zomato managed to present much profits in front of their investors. There were days when Zomato was categorized under startups but has outgrown its valuation over the time.
From following the meme trend, the marketing team of Zomato has placed the brand image rightly. The brand has attracted a major chunk of customers through its marketing tactics and the discount offerings. Zomato has very vastly increased its overall sales by 105%. Not only in terms of revenue but Zomato has made its business expanding with relevant cost cutting. According to the Zomato published official report, the covid 19 era has positively impacted Zomato’s business as the end users have consumed & ordered food from the application in the year 2020 and 2021 too.
FY20 was a favourable year for food delivery in India. While FY19 saw hyper-competition between four well-funded food delivery players, FY20 ended with a two player market structure. Zomato’s FY20 India Food Delivery GMV grew by 108% over FY19. Not only this, Zomato also acquired Uber Eats in 2020 constituting its bigger valuation.
According to Zomato’s report “Most of the remaining delta in demand is due to young professionals in large cities migrating to their parents’ homes (often in small town India) where home cooked food is the norm, especially during a pandemic.”
Zomato valuation in the year has increased to $5.4 Billion which has gone multifold as compared to the previous numbers. Zomato with a heavy investment from Info Edge is all set to release its IPO with a price band of Rs 72 – Rs 76, Rs 14,040 for one lot of the most favourable Zomato IPO.
The announcement for this IPO application is done but the investors can put in their money from 14th July 2021. The catch here is that the IPO is pre-live on Paytm Money App. Investors can easily apply for the IPO from Paytm Money Application starting from today.
Investors can apply for other IPOs as well from Paytm Money Application.